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From Ripe to Rotten: Tropicana And a Tone Deaf Advertisement
Tropicana really needs to learn how to read a room.
Tropicana is not my first choice for orange juice but it is one that’s readily available in most stores, even gas stations. More often than not, if there’s not another choice for OJ, I’ll pick it up.
Until I saw their latest ad campaign running on Instagram.
If you hadn’t seen it, Tropicana ran the worst ad possible during a global pandemic where alcoholism is on the rise. In this campaign, three celebrities, Molly Sims, Jerry O’Connell, and Gabrielle Union, showcase a mini fridge filled with ingredients for a mimosa. The trick here is that the fridge is always disguised as something like a hamper, vanity, or toolbox, so that the user can sneak off and drink without anyone ever catching on. And it was completely targeted at parents.
It was all about taking a moment to get away from your family and drink to make things better because as a parent, you deserve it, right? According to the ad, it might even make you a better parent.
